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Insuring People & Business Since 1868

As one of the oldest insurance brokerage firms in the United States, J. Smith Lanier & Co. leads the industry through unparalleled specialization in the management of business, alternative risk, employee benefits, and personal insurance needs.

Through a network of offices located throughout Alabama, Georgia, Florida, Kentucky, and Tennessee, our employee-shareholders design state-of-the-art programs that complement a full range of risk management solutions coupled with the support of resource professionals who are unmatched in the industry. And as an owner in The Worldwide Broker Network, we are part of the world's largest fully integrated network of independent property and casualty and employee benefits brokers operating in over 90 countries and over 500 cities around the globe. So no matter where you grow, we can offer you the advice and support you need.

J. Smith Lanier & Co. has a reputation of professionalism, outstanding technical skills, unique problem-solving ability and integrity. Our goal is to establish long-term partnerships with our clients by providing exceptional service that inspires customer confidence and trust.

Contact Us Today!

Call (800) 226-4522 or click here to contact us about our global capabilities and our cost-effective risk management programs.


JSL and Safeco Award

J. Smith Lanier & Co. wins Safeco Insurance® All-In Make More Happen Award, $3,000 donation to benefit the Pediatric Brain Tumor Foundation

J. Smith Lanier & Co. has earned the All-In Make More Happen Award from Safeco Insurance® for its commitment to encouraging all employees to get involved in the community. In honor of J. Smith Lanier & Co's award and volunteerism, the Pediatric Brain Tumor Foundation will receive a $3,000 donation from Safeco on behalf of J. Smith Lanier & Co.

Click here to read more.

At J. Smith Lanier & Co., we invest time in learning your business. Our commercial division of Property & Casualty understands the market and uses an innovative approach to transferring risk. This ensures that our customers receive the most efficient mechanism for their risk transfer dollars.


We provide flexible employee benefits solutions for any size business. From health and life insurance to retirement planning, our Benefits Advisory Group delivers a wide array of Employee Benefit products and Human Resource services designed to meet the needs of our clients.


JSL offers personal insurance coverage to meet your needs. Set your mind at ease with Personal Insurance coverage from J. Smith Lanier & Co. Our Personal Lines Specialists work with you to develop a custom-tailored insurance program to protect your family, home, automobile, and other valuables at the most reasonable, competitive costs possible.